Digital marketing in 2025 is defined by its dynamic nature. Previously, SEO was ruler. Now, we have AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and optimization strategies that WILL go well beyond traditional SEO.
Today, people increasingly prefer ChatGPT, Gemini, and other AI tools. Only those who embrace these trends will stay relevant—though authentic, high-quality content remains essential for successful search performance.
In my view, the shift to AI in marketing is not a revolution—it’s an upgrade. For instance, a decade ago, people preferred written content. Then devices and digital platforms took over. Those who adapted thrived; those who clung to comfort zones faded away. Updating our approach is just as natural as changing our diet as we age: AI is simply the next evolutionary step in our work and lives.