DIGITAL MARKETING
If you want to learn what is Digital marketing firstly you have to know what is marketing.
Marketing is the process of the sale and purchase of good traditionally which means you had to go to the market to sell and buy products or services. This marketing is also known as traditional marketing but we all know that we are living in the 21st century where technology is changing rapidly as time passes technology is also changing. The whole world is adopting the latest techniques and to be established in the modern world business person or entrepreneurs adopt Digital Marketing which means the sale and purchase of any goods, commodities or services digitally or online with the help of the internet. The concept of digital marketing was introduced in the early 20th century when Amazon or other online companies establish their business online so that they can reach a large number of customers with minimum cost and time. With the help of the internet, you can sell your product anywhere in the world without even going there. There are many benefits of digital marketing, some of the benefits are
There are many types of digital marketing
1. Content marketing
2. Email marketing
3. Affiliate marketing
4. Search engine optimization
5. Social media marketing
6. Social media optimization
7. Search engine marketing
Content marketing – Content marketing is a type of marketing in which digital marketer used to promote the content of the entrepreneur on different social media sites in return it takes some concession
Email marketing – Email marketing is the type of marketing in which a digital marker is used to promote the product of services of the business man or entrepreneur through email in which he publishes or uploads ads via email and sent them to the audience.
Affiliate marketing – Affiliate marketing is the type of marketing in which business man or entrepreneurs hires agencies to promote their goods and services.
Search engine optimization – Search engine optimization is the type of digital marketing in which business person or entrepreneurs promote their goods and services without expanding their money or by providing their best services.
Social media marketing – Social media marketing is the type of marketing in which business man or entrepreneurs promote their goods and services through social media by creating their Facebook business pages, LinkedIn profiles etc. In this, they had to spend their money so that social media to promote their business pager quickly.
Social media optimization - Social media optimization is the type of marketing in which business man or entrepreneurs promote their goods and services through social media by creating their Facebook business pages LinkedIn profiles etc.
Search engine marketing – Search engine marketing is the type of marketing in which entrepreneurs promote their business through Google by creating sites and paying some amount to Google so that Google promote their business page quickly.
We discussed the type of digital marketing. As we all know the scope of digital marketing is very vast because the business environment is changing rapidly, technology is changing rapidly and if anyone wants to achieve success in their business they need to cope with the rapidly changing environment. That’s why the need for digital marketers and the need for this course is increasing rapidly because entrepreneurs want to grow their businesses digitally and this is possible only because of digital marketers.
Here is the famous quote from Doug Warner (In a world full of Internet customers, it's important to remember your competitor is only one mouse click away.)
If anyone wants to make a career in this field they can learn the course. There are many institutes which teach about digital marketing in every area or you can learn this course online. Some coaching institute teaches all the modules of digital marketing and some give you specialization in each module it depends on you whether you want to learn every module of digital marketing or you want to do a specialization. I provide all the information regarding digital marketing and if you have any doubts then there are many blogs available