CAREER OPPORTUNITIES IN DIGITAL MARKETING IN INDIA
DIGITAL MARKETING:
Digital marketing has emerged as a booming industry in recent years, presenting numerous career opportunities for individuals in India. With the rapid growth of internet usage and the increasing adoption of online platforms, businesses focus their marketing efforts on digital channels. This lengthy blog aims to give you an in-depth understanding of the various career opportunities in India's digital marketing.
Digital marketing is becoming mainstream in India. Until 2010, many businesses didn’t take digital marketing very seriously. They were not ready to make changes and were stuck only in traditional marketing practices.
“With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016″ – Manipal Global Education Services.
This blog will look at the salaries offered for digital marketing professionals and the various job positions available under digital marketing.
Here is a list of the various digital marketing positions which are available for those who are seeking a career in this area:
In a mature organization, a digital marketing team typically follows a hierarchical structure to effectively manage and execute various marketing activities.
The above structure is not definitive and certain, the reporting structure of different companies could be a little different. Now let’s look at the roles, and responsibilities, of the digital marketing job positions we just discussed above.
DIGITAL MARKETING MANAGER: As a digital marketing manager, your role is to develop and implement strategies to promote a company's products or services using digital channels and technologies.
If you have 5+ years of experience in digital marketing and if you have projects that prove you are a digital marketing expert, you will be hired easily.
Here are some responsibilities and tasks which are associated with the role of a digital marketing manager:
Budget Management: Plan and manage the digital marketing budget effectively, allocating resources to different campaigns and channels based on performance and goals.
Salary: The salary range of such digital marketing experts is from 10 to 15 Lakhs per annum. But it can go as high as 35 Lakhs plus equity in certain companies and as low as 9 lakhs per annum in very small startups.
Responsibility: Digital Marketing Managers have to lead the digital marketing team and they will report to the Vice - President of Marketing in the company they work for.
Digital marketing managers are responsible for bringing together the different components of digital marketing together and making it efficient.
CONTENT MARKETING MANAGER: As a content marketing manager, your role is to develop and execute content marketing strategies to attract, engage, and convert target audiences. You will oversee the creation and distribution of valuable, relevant, and consistent content to drive brand awareness, customer acquisition, and retention.
Content marketing managers are responsible for content marketing. Content marketing includes managing the blog, sales page copywriting, email communications, drip marketing campaigns, a little bit of PR, ebook publications, video marketing, and guest blogging.
Content marketing managers report to digital marketing managers or the head/VP of marketing.
INBOUND MARKETING MANAGER: An inbound marketing manager is responsible for developing and executing inbound marketing strategies to attract, engage, and convert potential customers. They focus on creating valuable content and experiencing the interests and needs of the target audience. The responsibilities of an Inbound Marketer and a Content marketer overlap a lot.
If you have to define a separate role for an Inbound Marketer, his responsibility will be more towards managing the funnel and conversion at each stage. Drip marketing, lead nurturing, and conversion rate optimization are important components in Inbound Marketing.
An Inbound marketer can create a strategy for attracting customers While the inbound marketing manager creates a strategy on how to attract customers using content marketing, but the content marketing manager can focus on the execution of that strategy.
SOCIAL MEDIA MARKETING EXPERTS /SPECIALISTS: Social media marketing experts or specialists are professionals who specialize in creating and implementing strategies to effectively market businesses and brands on social media platforms. They have a deep understanding of various social media platforms, audience behavior, and the latest trends and best practices in social media marketing. Their role is to leverage social media channels to increase brand awareness, engage with the target audience, drive website traffic, and generate leads or sales.
Social media marketing has two areas. This can also be done by the content marketing manager or a person in the content marketing team.
For example, advertising on Facebook has become a complicated task nowadays. New features and targeting options are added every day and a content marketing manager or digital marketing manager cannot handle it on their own.
SEARCH ENGINE MARKETERS: Search engine marketing is one of the most important aspects of digital marketing. Search Engine Marketers (SEMs), also known as Search Engine Advertising Specialists or Pay-Per-Click (PPC) Specialists, are professionals who specialize in managing and optimizing online advertising campaigns on search engines like Google, Bing, and Yahoo. Their primary goal is to drive targeted traffic to websites by ensuring the visibility of ads on search engine results pages (SERPs).
The goal of a search engine marketer is to bring the target number of leads and clicks from the given marketing budget. Most of the work is involved in analysis, bid management, keyword research, ad copywriting, and split testing of the ad campaigns.
SEARCH ENGINE OPTIMIZER (SEO Executives): With good search engine optimization, one can get free traffic from Google instead of spending money on Google AdWords campaigns. The job of an SEO expert or SEO executive involves keyword research, user experience optimization, using Google webmaster tools, managing duplicate content, and so on.
An SEO expert should have experience with the various kinds of SEO tools in the market. There are plenty of other tools which will help you improve your performance in the search engines. SEO experts will report to the digital marketing managers and mostly do not manage a team.
CONVERSION RATE OPTIMIZER: Conversion rate optimization (CRO) is the practice of enhancing the conversion ratio at each stage of the marketing funnel. It involves employing various strategies and techniques to improve the likelihood of converting website visitors into leads or customers. By analyzing user behavior, conducting experiments, and implementing data-driven optimizations, marketers aim to maximize the effectiveness of their conversion funnel. CRO is an essential component of digital marketing, focusing on improving conversion rates and ultimately driving business growth.
The CRO expert can be just another person in the digital marketing team but he/she will work with various people. Increasing the conversion rate is important at each stage of the funnel.
COPY WRITES: A copywriter will work with many people in the digital marketing team. The copywriter can help the search engine marketer write better ad copy, help the social media manager post better words on social media channels, and help the content team refine their content for better reception.
Conclusion: I hope this article gave you a pretty good idea about the digital marketing jobs and career options available in India.
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