ALL queries related to Digital Marketing
As we all know, almost 66 percent of total ads in the world are digital ads. Everybody digitally watches the ads and utilizes them in their way. Marketers and advertisers prefer digital ads because they know that nowadays everybody is into their mobiles, laptops, tablets, etc. There are no earlier blogs if you want to know). Everybody is shifting from newspapers, tv, and radio to digital platforms. So it becomes so important for brands and marketers to promote their ads to targeted customers on these digital platforms.
Standard procedure for digital marketing
The standard procedure to build a career in digital marketing is:
By the end of this article, you will get answers to all of your why’s and hows related to digital marketing, and you will also be able to design your roadmap to start a career in it.
Digital Marketing
Well, I don’t want to give you an overused or standard definition of digital marketing, which you don’t understand or don’t even make any effort to read. In simple terms, it is the projection of all the conventional marketing, its tools, and strategies, on the web.
Have you seen those ads on youtube when you click on the video of your favourite stand-up comedian and suddenly an ad comes in form of a video of those smartwatches which you were searching for when you were having your breakfast?
Yes, well I already knew this answer. So, what do you think, how you got ads for smartwatches? Coincident???? No. This is what digital marketing is.
Specializations in digital marketing:
HOW TO CHOOSE A SPECIALIZATION?
See there are different types of ways and methods by which you can do marketing on digital platforms. Some of them are very popular, you have heard about them as content marketing, search engine marketing, search engine optimization, social media marketing, social media optimization, pay-per-click, etc.
The best way to choose one of them that suits your interest is by having a complete overview of all of these.
Que. Why do we learn about all of these if we only want to work in a single field?
Ans. I have the answer to your question, but I’ll mention it in the other blog of our digital marketing series. For now, I can tell you that some of these are interlinked. So to get expertise in one specialization, you should have some knowledge about the other one.
NECESSARY SKILLS TO HAVE FROM STARTING
I will explain in later blogs (deeply), what are all of these and why each one of them is necessary but right now get an easy and short idea of all of these.
Relax I’m not going to confuse you guys by using those terms which create confusion. In simple terms,
Copywriting is the writing which is generally used for marketing, advertising, etc while,
Content writing is basically to engage readers either by educating them or by entertaining them.
Copywriting: Advertisements, email campaigns, sales pages. It is more focused on selling. Use of emotional, and strong language and clear calls to action.
Content writing: Website pages, Social media posts, articles, and blogs. More focussed on engaging readers by providing values to them. Language is normal here.
That’s not necessary to know all the coding very well. Actually, by being a digital marketer, you don’t need to use these codings anywhere, that’s not your job, coders will do this but still, you should have a basic knowledge of coding so that you know where there is a need for any code or not or which code should be used where.
Que. Why a digital marketer should know this?
Ans. Because in the end, it’s your responsibility to market all the products and services online. So, you should check the complete things and tell the coder about the flaws and necessary changes.
There are key elements in Digital Marketing. Now, you guys tell me whenever you see a lot of ads, which one you prefer the most even if you don’t need to buy or purchase that particular product or service or you are not even interested and don’t even relate?
Que. Exactly, that one which is well represented by images, sounds, and something that looks creative right?
Ans. So the main point is to engage customers or to hold traffic, you should present something creative and this graphic designing is the creative way to communicate with the customers and attract them to our product or service.
So, a digital marketer should have a good sense of design to influence the customers.
Digital Marketing as the name suggests digital means online marketing, where you will get your core customers or targeted customers. Social media is such a huge platform where people from every region, caste, gender, and mindset are there. So if you have a good knowledge of social media only you can interact with them and offer your products or services.
s more profitable to promote your products on different platforms of social media to target every kind of customer.
In this huge competition and hectic life, we always focus on hard skills (we should learn this & that course) but we forget to work on our soft skills which are as important as hard skills. So you should have some soft skills also and communication is at the top of that soft skill list.
Because in digital marketing, you should work in teams, so, you should know how to communicate properly as it is a relational field. Not only in digital marketing, but this skill is also necessary for every field of life. So, if you want to see growth and promotion in your personal and professional life you should have good communication skills. You should have a good knowledge of English because most of the population is using this language.
Digital analytics in marketing helps business leaders generate actionable insights from data that covers the consumers' or visitors' footprints during the entire course of their digital journey. We deal with a lot of data daily. So, a company must utilize only the relevant data, and data analysts do this job for the company. A Digital Marketer should know data analysis also.